Deep down, we all just want to connect with other people who light up about the same stuff as us

We all want to be part of something bigger, even if it’s about something small. Whether it’s a favorite lip product or navigating the ups and downs of entrepreneurship, any brand can offer their audience a flag to rally behind and say, “people like us do things like this.” Consumers are actively searching for businesses that deliver them real, sustained value over time.

The way forward is to create a world people can connect with and feel seen by. Where they can understand that they are not alone. Creating a brand world gives your audience agency to explore at their own pace and raise their hand when they are ready to say, “I want to be part of the story you’re writing.” 

If this approach to marketing and business resonates with you, I think you’ll fit in really well around here. When you’re ready, the best place to start is my Build Your Brand World email series. Check it out below.