Hey, I'm Addy! And design & websites are kinda my jam
I'm here to teach YOU about people-first marketing and user-first websites so you can create a more successful & engaging online presence. My goal is to fill the knowledge gap surrounding UX for creative entrepreneurs, because it's a topic that is critical for your bottom line, your conversions and your customer satisfaction.
I've designed dozens of brands & websites for woman-owned businesses and spent time in the corporate world as a UX designer
The products I’ve created and worked on are used by global brands like Disney, Six Flags, Carnival Cruise Line, and Legoland… just to name a few!
I’m also a sucker for an afternoon pick-me-up beverage (always iced), a former pro photographer, and my husband jokes that my blood is made of açaí.
Being a mom to my 2 year old girl is my favorite thing ever, and anything that doesn’t get me closer to spending all my time with her simply doesn’t make the cut.
The website designers of Instagram have no idea how to design for conversion
Here’s the spicy lesson My corporate UX job taught me…
And listen, I don’t blame them - I was one of them for a long time! When you’re in a bubble of portfolio projects & passionate solopreneurs, sometimes the end goal gets fuzzy.
But when you’re designing products for global giants like Disney and Carnival Cruise Line, you learn to live and breathe CONVERSION. Paired with my 5 years of designing websites for one-woman businesses, I’ve learned what works — and what works is user experience.
This is why the Showit website templates I design are built on UX principles, implemented in a way that will work best for your small business
User experience is the cornerstone of a loyal and engaged customer base. (it’s more than just a vague, tech-y buzzword 😉). It’s a powerful tool that can increase your conversion rate by up to 400% and create loyal, repeat customers.
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(In his defense, he lived halfway across the world and his US visa application had just been denied)
This all started when my now-husband proposed to me over the phone 2 weeks before I graduated college
A month after that call, I flew across the world with 2 suitcases and landed in my new home - a small city on the Amazon River
After a rainy tropical wedding, real life hit and I realized I needed to find a way to make money in a country where I didn’t speak the language yet. And that’s when Encontro was born! What began as a photography biz soon turned into a brand & web studio for women around the world
A few years, a baby, and an international move later, I found myself working as a UX designer to sponsor my husband as he went through immigration here in Texas. Now it’s my mission to bring this knowledge to you so you can create a more engaging and successful website.
I’m here to help you step into your role as a LEADER and EXPERT in your industry
Free Website Goals Workshop
My simple strategy to skyrocket your conversions & get more people to (excitedly) put dollars in your bank account
Watch it for free
Showit Website Templates
Get yourself a website that actually brings in sales and screams, “holy crap, this girl knows what she is doing!”
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I live in Dallas, Texas with my husband, our 2 year old daughter, & our siamese cat named Luna!
All 3 of them are Brazilian... I'm the only full Americana in the house 🇧🇷
I rarely drink hot drinks. It can be single digit temps outside and you’ll catch me with an iced coffee or matcha frozen to my hand. And always unsweet, btw 😉
I was always “the art kid” growing up, but I never knew I could design things for a living and make real money. All I ever heard about was the starving artist trope
The first website I designed was a Weebly blog for my study abroad year, but I never had the guts to share the link with anyone. C’est triste. (That’s French for smh)
My husband is from the Amazon and we lived in Brazil for a few years after getting married. I love my second home and want it to be my primary home again someday
I hate that website templates are seen as a ticket to “passive income” online. The quality of templates has hit rock bottom. It’s one of the main reasons I do what I do
Since I was 6 I wanted to be a food chemist (yes, really. mermaid or princess was never the career dream), until I got to college and learned about this thing called “marketing”
I love language! I speak 3, my husband speaks 2. We both have college degrees in a language and debate linguistics on the reg. “That’s not a real word” “Oh yeah? Google it”
I’ve traveled to 18 countries on 4 continents, and lived in 3 countries on 3 different continents. I used to be obsessed with travel but now I would much rather be at home! 🏠 ❤️
Jesus Christ is my personal savior and He has called me to a life of exalting His name! Everything I do is to bring Him glory & hopefully help you know Him better, too
7 Features to Look for in a Website Template
Here are all the features you should look for when trying to choose the best website template for you. By understanding these key features, you’ll be better equipped to select a website template
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4 Questions Your Home Page Should Answer
There are 4 questions your home page should answer that help visitors immediately see if your services are a good fit for what they need. Nailing these quickly keeps them on your site instead of clicking away!
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7 Design Tips for a User-Friendly Website
Listen, I have a bit of a bone to pick with the online web design industry. It’s nothing personal… it’s just that my corporate job as a UX designer has taught me one MAJOR lesson that a lot of freelance designers are missing out on.
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Blog posts you'll love
Brand DNA Framework
Free resource
Do you feel like you’re trying to do everything at once – posting on social media, creating content for your website, running email campaigns, and more – but still not getting much traction?
This guide is for you!
