World-building for small business owners
BUILD YOUR BRAND WORLD
A more peaceful, balanced approach to marketing
What if you could create a joyful business without relying on pressure or urgency to build an audience?
In this mini-course you’ll learn what it means to build a world around your brand, where each part of your business is thoughtfully designed to connect with your audience in a way that feels natural and aligned with your values.
If you’re like me, you’ve tried the quick-fix strategies, followed advice that felt inauthentic, and wondered if there’s a better way to grow a business that reflects who you truly are.
This course is your intro to the art of worldbuilding, where you can leave the striving behind and step into a more grounded era of entrepreneurship.
Worldbuilding is a marketing approach that feels like an extension of who you are
In this short-and-sweet one hour course, I’ll show you how it’s possible to create a sustainable marketing strategy that you actually enjoy and gain the confidence to grow your business without compromising your values or your big business dream.
Worldbuilding is distinctly different from popular funnel marketing. Instead of building linear journeys where people enter, leave, then move on, a brand world is an ecosystem of content, offers, and spaces where our audience wants to explore and stick around long term. This allows us to eliminate pressure and urgency from our marketing strategy and messaging.
Here's what you'll find inside
Strong foundations for intentional growth
This mini course is intended to serve as an orientation point and an introduction as you step through the door into my inner world (you’ll learn what that term means in the course!) so that you have the foundations needed to approach your worldbuilding journey with clarity.
The Brand World Model
A hands-on introduction to my signature worldbuilding model, where you'll take practical steps to map out your own brand world. You'll not only learn the model, but you'll actually start building your world through guided exercises. By the end of this lesson, you'll have a clear foundation to begin worldbuilding and know exactly where to focus your energy first.
Cozy Marketing Principles
Understand what's required to create a world people genuinely want to be a part of and how to sustain growth when we ditch the urgency and pressure in our marketing. You'll identify the deeper connection points that matter to your audience and learn how to align these meaningfully with your offers so that your world naturally draws the right people in.
Worldbuilding Mindset
In the final lesson, I sit down to have an honest, heart-to-heart conversation about what it means to play the long game. This is some encouragement from me about the mindset and resilience you need to maintain to stay true to your values and avoid burnout while achieving sustainable growth. Our goal is to build a business we can truly benefit from and enjoy.
Build Your Brand World is for people who want or need to build an energetically sustainable business
While worldbuilding can work for anyone who has built their business around a creative passion, it is especially tailored to entrepreneurs who fall on the introverted side of the energy spectrum.
If you are an empath, a highly sensitive person, or someone with lifestyle factors such as parenthood or health struggles that make it difficult to show up online with the same energy every day, my worldbuilding model has been crafted for you.
As a toddler mom with health struggles and a spouse who works irregular hours, I have had no choice but to build a business that can continue to thrive despite my unpredictable energy levels and time limitations. I’m thrilled to be able to share a viable approach to business and marketing with other entrepreneurs who are in the same boat.
IT'S TIME TO BUILD YOUR BRAND WORLD
Learn the art of building a brand world that grows your business peacfeully, with no need for hype, hustle, or being chronically online