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Where you’ll find everything from website strategy and conversion, to user experience and design psychology. Plus a big, juicy helping of how to become *that girl* and visually showcase your expertise online.

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Steal This Instagram Engagement Trend to Improve Your Website

Social media is changing how people talk and feel about brands, making it super important for businesses to really care about their followers. One major shift happening on Instagram and TikTok is that people are engaging with brands that genuinely care about them and prioritize their experience. I want to tell you how you can […]

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I’m obsessed with user experience design & iced matcha

Two things that you may think have nothing in common… and you’d be right. Their only common trait is the fact that I wake up thinking about both of them. The one that matters to you, though, is user experience. The not so secret weapon to shoot your website conversions through the roof.

Heyyyyy friend! My name is Addy

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Imagine having a website that resonates deeply with who you are, captures your audience’s attention and demonstrates the change you can bring to their lives. When your website reflects your expertise and professionalism, you gain a competitive edge in your market. You’ll reach more people, make deeper connections, and welcome clients who truly resonate with your message. You become more than just another option; you’re the obvious best choice to help your audience succeed.

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