The cozy learning library

One of my business values is that generosity always wins. Rather than dumping my best free stuff into a PDF and locking it behind an email opt-in form, I prefer to leave it all here for you to enjoy at your own pace. If you love what you read here and want deeper insights into the topics covered in my blog posts, then my email list is probably the best next step for you!

Welcome to

World Building

What is worldbuilding for small business?

Now more than ever, consumers are actively searching for brands that deliver them real, sustained value over time and are actively rejecting brands who have not taken a stand for anything meaningful. They want to be a citizen in a world that aligns with their core values & beliefs. They want something to be a part of.

Business, World Building

Why I use worldbuilding as a Christian small business owner

Building a business through relational worldbuilding provides me an opportunity to exercise trust and truly lean on God each day with my business. This approach is not for everyone, but for those of us wanting to do business that feels softer, stronger, and more empathetic than most of what we see online, worldbuilding is a breath of fresh air.

Branding

How to connect deeply with your audience (all about brand resonance)

This post was originally sent as a newsletter in The Cozy Corner. If you’re not subscribed to my email list, you can learn more here. Hey friends! In the last email, I introduced you to an important concept called relevance. If you missed that email or haven’t read it yet, you can do so here. […]

Branding

Be Netflix, not Blockbuster (all about brand relevance)

In 2007, Netflix made a massive business pivot. They introduced a new online streaming service, a notable change from their core DVD-by-mail offer. It was risky, but it paid off. By 2009, Netflix streams overtook DVD shipments as their most popular service.

Making the shift from physical to online was an expert move, because soon enough, Netflix was the largest source of streaming traffic, taking up to 30% of all internet traffic (that literally blows my mind) with their streaming services.

Business, World Building

Get permission, don’t overstay

Imagine someone knocks on your door and offers to change out your air conditioning vent filters for free. A simple, quick task that feels like a generous favor. You say “absolutely, sounds great!” You open the door, let him inside and feel appreciative of this free service he has offered you. A quick few minutes […]

Business, Marketing

Why I stopped using lead magnets, and what I do instead

In May of 2024, I shared on social media that I got rid of all my lead magnets, and have received tons of interest and questions as to why. I had workshops, PDFs, downloads, etc. and I got rid of all of them. Unless you’re some crazy detective (in which case I’ll be thoroughly impressed!) […]

Websites & UX Design

Steal This Instagram Engagement Trend to Improve Your Website

Social media is changing how people talk and feel about brands, making it super important for businesses to really care about their followers. One major shift happening on Instagram and TikTok is that people are engaging with brands that genuinely care about them and prioritize their experience. I want to tell you how you can […]

Business

Lock Into Focus for Business Growth

This is a story about how I forgot the most important part of my daughter’s birthday party. She just turned 2 (I’m not fine, btw) and we had her birthday party last weekend. The theme? YELLOW 💛🌼🌞 She is obsessed with yellow and everything that is yellow. Suns, flowers, pineapples, stars, but ESPECIALLY ducks. That […]

User Experience, Websites & UX Design

7 Design Tips for a User-Friendly Website

Listen, I have a bit of a bone to pick with the online web design industry. It’s nothing personal… it’s just that my corporate job as a UX designer has taught me one MAJOR lesson that a lot of freelance designers are missing out on. The primary purpose of your website is to make it […]

Business

Preparing and Positioning Yourself For Success

It’s time to meet your future self in 2024. The one who is an absolute winner in all areas of life. 2024 is all about relentless commitment to becoming her – are you joining me? Who is she you ask? You know… that version of myself that I always like to think I am, but […]

Deep down, we all just want to connect with other people who light up about the same stuff as us

We all want to be part of something bigger, even if it’s about something small. Whether it’s a favorite lip product or navigating the ups and downs of entrepreneurship, any brand can offer their audience a flag to rally behind and say, “people like us do things like this.” Consumers are actively searching for businesses that deliver them real, sustained value over time.

The way forward is to create a world people can connect with and feel seen by. Where they can understand that they are not alone. Creating a brand world gives your audience agency to explore at their own pace and raise their hand when they are ready to say, “I want to be part of the story you’re writing.” 

If this approach to marketing and business resonates with you, I think you’ll fit in really well around here. When you’re ready, the best place to start is my Build Your Brand World email series.

Build Your Brand World

I believe marketing becomes enjoyable for everyone when brands put people first

I am in the business of forming relationships with other humans who share my values and want to join me on the journey of building a world based in connection. Welcome in to my  little cozy world, where I believe in putting people first and offering value with no strings attached. 

HEY FRIEND! MY NAME IS ADDY

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