The cozy learning library
One of my business values is that generosity always wins. Rather than dumping my best free stuff into a PDF and locking it behind an email opt-in form, I prefer to leave it all here for you to enjoy at your own pace. If you love what you read here and want deeper insights into the topics covered in my blog posts, then my email list is probably the best next step for you!
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This is installment 3 in my series about Brand Worlds. In this post I want to help you get familiar with the non-linear customer journey of a brand world. In the last installment of this series, we explored why traditional funnels are losing effectiveness and how building a world can create stronger, more meaningful relationships […]
This is installment 2 in my series about Brand Worlds. In the first installment I answered the question, “what is a brand world?” and introduced the concept of worldbuilding in a business context. You can read that post here. In this installment we are going to chat about funnels vs brand worlds, talk about what […]
If I could give one key piece of advice to small business owners it would be this: don’t win the moment at the expense of the decade. In December 2023 I read a book that sent me on a spiral and honestly made me re-think my life. I don’t say that to be facetious, I […]
cozy marketing: marketing that feels good for you and for your audience. marketing that is softer, stronger, and more empathetic than everything we see online. One day, two young fish are swimming along when they happen to meet an older fish swimming the other way. The older fish nods at them and says, “Morning, boys. […]
Now more than ever, consumers are actively searching for brands that deliver them real, sustained value over time and are actively rejecting brands who have not taken a stand for anything meaningful. They want to be a citizen in a world that aligns with their core values & beliefs. They want something to be a part of.
Building a business through relational worldbuilding provides me an opportunity to exercise trust and truly lean on God each day with my business. This approach is not for everyone, but for those of us wanting to do business that feels softer, stronger, and more empathetic than most of what we see online, worldbuilding is a breath of fresh air.
This post was originally sent as a newsletter in The Cozy Corner. If you’re not subscribed to my email list, you can learn more here. Hey friends! In the last email, I introduced you to an important concept called relevance. If you missed that email or haven’t read it yet, you can do so here. […]
In 2007, Netflix made a massive business pivot. They introduced a new online streaming service, a notable change from their core DVD-by-mail offer. It was risky, but it paid off. By 2009, Netflix streams overtook DVD shipments as their most popular service.
Making the shift from physical to online was an expert move, because soon enough, Netflix was the largest source of streaming traffic, taking up to 30% of all internet traffic (that literally blows my mind) with their streaming services.
Imagine someone knocks on your door and offers to change out your air conditioning vent filters for free. A simple, quick task that feels like a generous favor. You say “absolutely, sounds great!” You open the door, let him inside and feel appreciative of this free service he has offered you. A quick few minutes […]
In May of 2024, I shared on social media that I got rid of all my lead magnets, and have received tons of interest and questions as to why. I had workshops, PDFs, downloads, etc. and I got rid of all of them. Unless you’re some crazy detective (in which case I’ll be thoroughly impressed!) […]
Deep down, we all just want to connect with other people who light up about the same stuff as us
We all want to be part of something bigger, even if it’s about something small. Whether it’s a favorite lip product or navigating the ups and downs of entrepreneurship, any brand can offer their audience a flag to rally behind and say, “people like us do things like this.” Consumers are actively searching for businesses that deliver them real, sustained value over time.
The way forward is to create a world people can connect with and feel seen by. Where they can understand that they are not alone. Creating a brand world gives your audience agency to explore at their own pace and raise their hand when they are ready to say, “I want to be part of the story you’re writing.”
If this approach to marketing and business resonates with you, I think you’ll fit in really well around here. When you’re ready, the best place to start is my Build Your Brand World mini course.
Build Your Brand World
I believe marketing becomes enjoyable for everyone when brands put people first
I am in the business of forming relationships with other humans who share my values and want to join me on the journey of building a world based in connection. Welcome in to my little cozy world, where I believe in putting people first and offering value with no strings attached.
HEY FRIEND! MY NAME IS ADDY
More about me
WANT TO BE PART OF MY WORLD?
Jump into the BTS of building a brand world by joining my email list, where I don’t hold anything back. As I’ve mentioned before, only 10% of worldbuilding is visible to your audience. This is your glimpse at the other 90% (not-so-subtle The Little Mermaid references included, obvi 😄).
My email list is called The Cozy Corner, and it's only intended for the people who are all-in on learning the art of worldbuilding as marketing. You can learn more, and find out if you’re a good fit, by reading The Cozy Corner intro here.