Ethical marketing for small business
Want to learn marketing that's peaceful, balanced, and built for longevity?
Oh also, did I mention it’s incredibly effective? Cozy marketing is the simpler, more thoughtful way to market your business. No urgency. No hype. No exhausting tactics. Just building real relationships with real people, and a business that fits your life.
You learned loud marketing and it worked
You got results, but now you have to work waaay harder to keep those same results
People seem more skeptical and less responsive to the marketing that’s always worked for you. And to keep growing your business, you’d have to get louder and pushier, which doesn’t feel aligned with who you are or how you want to treat people.
Cozy marketing works because buyer behavior has evolved. People have been through enough high-pressure funnels to recognize loud marketing, and they are tuning it out. Now people want trust, resonance, depth, and to feel like they are a part of something.
When you build marketing around resonance:
Cozy marketing connects with people faster and keeps them in your world longer
Warm audience: You attract people who already want what you offer because they connect with your approach and share your values
Aligned clients: People stay longer and invest more because they chose you based on alignment, not impulse decisions driven by countdown timers
Less time online: Your content continues working for you over time because you create an ecosystem where people can explore at their own pace and self-select when they're ready
Cozy marketing is marketing built on resonance instead of pressure, so the right people can recognize you're exactly what they've been looking for quickly and decide to step forward. When you put people first in your marketing, it becomes more effective for getting results and more enjoyable for everyone involved.
For years, I followed the marketing formulas everyone said would work, but they left me exhausted and questioning my integrity.
I realized the problem wasn't me, it was that the tactics I'd been taught treated people like conversions instead of humans.
When I learned to build my business on relationships instead of transactions and to trust God with the outcomes instead of trying to control everything, I fell in love with ethical marketing. I stopped striving and started focusing on what really matters — serving people well and building something that honors both them and the calling God has given me.
That's what I want for you too. Your business can be an expression of your calling, not something separate from it, and when you release control and trust that God will bring the right people at the right time, you build something better than anything you could force into existence on your own.
I created The Cozy Marketing Method for business owners who care about more than just conversion rates.
I saw incredible, capable business owners who are SO good at what they do struggling because the marketing landscape had shifted beneath them, and all the advice told them to (1) keep chasing the next marketing trend, (2) double down and get pushier & louder, or (3) use AI to produce more, more, more. My cozy marketing clients are not looking for quick fixes or the latest growth hack. They care about retention and lifetime value, are building businesses designed to last for years to come, and they want a marketing strategy that reflects that.
Turn marketing resonance into sustainable revenue with a world of trust-building content assets
You're ready to stop chasing the latest tactics just to maintain your business growth
You want to master the skill of marketing to people who are already in buying mode
You love templates and step-by-step guidance that take decision-making off your plate
You want to build assets that will work for you for the next 5 years with minimal upkeep
This is for you if...
The Cozy Marketing Method is a high-touch marketing studio where you'll learn to create resonance-based marketing, then build out content assets with weekly feedback and support. You'll walk away with a complete brand world and the skills to continue building it, so you know exactly how and where to show up to connect with your audience and grow your business.
Your website is where your brand world comes to life
Having a website you’re proud of can help you become the leader your dream customers have been searching for. Our user-focused website templates will attract relationships, not just transactions, & give your customers an experience they can’t stop talking about
Built for Showit by a UX designer (yes, me!)
Because your website can be design-optimized for conversion & usability AND look like it belongs on your Pinterest website inspo board
Where to explore next:
WANT TO BE PART OF MY WORLD?
Jump into the BTS of building a brand world by joining my email list, where I don’t hold anything back. As I’ve mentioned before, only 10% of worldbuilding is visible to your audience. This is your glimpse at the other 90% (not-so-subtle The Little Mermaid references included, obvi 😄).
My email list is called The Cozy Corner, and it's only intended for the people who are all-in on learning the art of worldbuilding as marketing. You can learn more, and find out if you’re a good fit, by reading The Cozy Corner intro here.