You'll learn the marketing skills that make pressure tactics unnecessary
Most marketing courses teach you a bunch of tactics - what to post, when to post it, which words to use in your captions. And sure, tactics can be helpful from time to time.
But tactics only work when your fundamental skills are solid. And when your marketing skills ARE solid, you don't need half the tactics you've been told are "necessary"
That's what The Cozy Marketing Method is really about. It's not about learning a new set of "nicer" tactics to replace the pushy ones. It's about learning the foundational marketing skills that make pressure tactics obsolete in the first place.
We cover foundational marketing principles through an easy-to-understand worldbuilding lens
Over three months, you'll implement and receive feedback on core marketing skills and principles - the deep foundational work that makes everything else in your business easier and more effective.
We start with your best-fit audience. Understanding who your people actually are based on what they're currently experiencing, what they already want, and what shared values connect you. When you truly understand your audience at this level, you stop trying to manufacture desire and start speaking to desire that already exists.
Then we map out your narrative. This is the journey from Point A (where your people are now and what they're struggling with) to Point B (where they want to be and what that looks like for them). Your job isn't to convince people they should want to go on this journey. Your job is to help people who have already decided to take the journey understand how you can help them get there.
Next we clarify your unique vehicle. This is how YOU specifically help people get from Point A to Point B. Why should someone choose your method over the dozens of other options available to them? This is where we get clear on your positioning so you're not just another [insert what you do here] in a sea of sameness.
Finally comes your Controlling Idea. This is the concept that sets my method apart from other marketing approaches. Your Controlling Idea is the deeper worldview or belief that everything in your business points back to. It's what makes your marketing magnetic instead of just informative. It's how people decide not just "do I need this service" but "am I the kind of person who belongs in this world?"
For example, my Controlling Idea is that business thrives when it's built on relationships and respect, not manipulation and pressure. That's not directly about marketing tactics. But it shapes everything I create, and it helps the right people self-select into my world because they share that belief.
The course portion walks you through each element of the method step by step. You'll learn the concepts, see real examples, and complete exercises to apply everything to your own business.
During your 3 months in the studio, you get...
The Cozy Marketing Method core curriculum
You get three months of hands-on support in our dedicated Circle space, the Cozy Marketing Studio
Submit anything you're working on - a sales page, an Instagram caption, a podcast outline, an email - and I'll review it to make sure it aligns with the method and actually does what you want it to do.
Weekly feedback on your marketing materials
A space to talk through your Controlling Idea, work through sticky spots, get outside perspective when you're too close to see clearly, and stay accountable to actually doing the work.
Monthly live support & coaching calls
Submit any questions you have about cozy marketing, worldbuilding, and business in general throughout the week, and I’ll answer them during a weekly Q&A
Weekly Q&A broadcast in our Circle community
This isn't a "buy the course and figure it out yourself" situation. You get three months of active support as you work through this material and implement it in your business. The more you show up, the more I can help you - so make sure you're ready to show up!
The three months gives you enough time to actually absorb the concepts, do the deeper thinking required, test things in real time, and refine based on what's working. Cozy marketing isn't a quick-fix, it's foundational work that requires some thought and iteration.
When your marketing skills are solid, and your marketing is doing its job, you don't need to rely on pressure tactics as a crutch.
The reason people do high-pressure marketing is not because they're bad people or have "sold out." They're doing high-pressure marketing because they have a skill gap.
When your messaging is unclear and your positioning is muddy, the pressure tactics start to feel necessary. The countdown timers, manufactured scarcity, and pain point agitation feel like the only way to get people to buy because the rest of your marketing isn't doing its job.
But here's what actually replaces those pressure tactics: mastering the fundamentals AND creating resonance.
When you get crystal clear on your message AND you know how to connect with people who share your worldview, everything changes.
People pull themselves forward because your marketing speaks directly to what they already want, reflects values they already hold, and positions you as someone who's going to help them achieve their solution in the way they hope it can be achieved.
This is marketing built on proven skills plus genuine connection. It's what makes people want to work with you not just because you can help them, but because of who you are and what you stand for.
The Cozy Marketing Method is NOT:
I want to be really clear about what you're NOT getting here, because I'd rather you know upfront if this isn't the right fit.
This is not a tactics course. I'm not teaching you the perfect Instagram caption formula or how to write a sales page or what to say in your welcome sequence. There are a million courses that teach tactics. This teaches you the strategic skills that makes tactics work in the first place.
This is not fast. If you need to make sales this week and you're looking for a quick revenue injection, this probably isn't it. The Cozy Marketing Method is about building marketing skills that serve you for years, not manufacturing a quick win.
This is not prescriptive. I'm not going to hand you a template and say "copy this exactly." I'm going to teach you how to think strategically about your own unique business so you can make good marketing decisions on your own going forward. (Teach a man to fish... you know how it goes)
This is not for people who just want to feel better about their marketing. Yes, you'll probably feel better. Way better, if we're being honest. But the reason you'll feel better is because you'll actually BE better at marketing. We're learning skills here, not just processing feelings.
Now that you know what it is...
Here's what my people have to say after they learn about Cozy Marketing 🫶
3 months of group marketing support
Pay in full
$497
Weekly feedback on your marketing materials
Monthly live group support & coaching calls
Weekly Q&A broadcast
Community with likeminded business owners
usd
Pay monthly
$166 x 3
Weekly feedback on your marketing materials
Monthly live group support & coaching calls
Weekly Q&A broadcast
Community with likeminded business owners
usd
Live calls are the first Wednesday of every month at 11am Central Time, but subject to change based on everyone's needs. They are hosted in our Circle community!
Questions you may have
When are the live calls?
You can access The Cozy Marketing Method core curriculum self-paced course for 12 months. Your purchase includes 3 months of studio support, after which you can subscribe for alumni access.
How long do I have access to everything?
After your initial 3 months, you can subscribe monthly for alumni access. Alumni get special calls, workshops, and extra trainings on advanced worldbuilding topics!
What is alumni access?
No worries, that's why we have the weekly marketing channel and our Q&A broadcast! You can still get all the support you need. But I may schedule bonus calls here and there to give people a chance to make it if they normally can't.
What if I can't make it to the live calls?
Still not sure about joining?
A dear friend of mine told me, "if you sit on the fence too long, your butt is gonna hurt" which is why I want to help you get off the fence - in either direction. If you want to process out loud, send me an email or DM me on Instagram and I'm happy to chat with you about your decision.
As always, there is zero pressure and I'll help you come to an unbiased decision, whether that is "I think this would be a great fit for you" or "Maybe you should wait a bit before joining" - we can chat about it until you're not on the fence anymore.