Ethical marketing for small business
Want to learn marketing that's peaceful, balanced, and built for longevity?
Cozy marketing is the simpler, more thoughtful way to market your business. No urgency. No hype. No exhausting tactics. Just building real relationships with real people, and a business that fits your life.
Sick of pushy marketing?
When you master ethical marketing skills, the pressure tactics become unnecessary.
I used to hate marketing too, so I get it if you're exhausted from performing online or shouting into the void. The truth is, all those pressure, urgency and scarcity tactics only feel necessary when the rest of your marketing isn't doing its job yet.
But once you learn ethical marketing skills that actually work, the pressure tactics become unnecessary because your marketing is finally working as intended. You get to show up as yourself, share what you actually believe, connect with people who get it, and watch your business grow.
Hi, I’m Addy! Your cozy business friend
For years, I followed the marketing formulas everyone said would work, but they left me exhausted and questioning my integrity.
I realized the problem wasn't me, it was that the tactics I'd been taught treated people like conversions instead of humans.
When I learned to build my business on relationships instead of transactions and to trust God with the outcomes instead of trying to control everything, I fell in love with ethical marketing. I stopped striving and started focusing on what really matters — serving people well and building something that honors both them and the calling God has given me.
That's what I want for you too. Your business can be an expression of your calling, not something separate from it, and when you release control and trust that God will bring the right people at the right time, you build something better than anything you could force into existence on your own.
This approach is for business owners who refuse to compromise their values to make sales.
You believe relationships matter more than reach, you want to build a business that reflects your values instead of compromising them, and you're ready to learn skills that create sustainable growth instead of chasing quick fixes.
It's for Christians who want to honor God with their business, introverts who don't want to perform online, empaths who refuse to manipulate, and anyone who's ever felt like traditional marketing just isn't for them.
You don't have to choose between effective marketing and keeping your integrity intact — you can have both when you're willing to master what actually matters.
If you've been waiting for permission to do things differently, this is it. Welcome to cozy marketing.
Worldbuilding is marketing for humans who want to feel human again
If you don’t want to contribute to the mass culture of consumption and numbing input, but rather want to slow down, open up and explore the depth of relationship that is found with likeminded people - let’s work on building your brand world.
We make it cozy by building a brand world
Build Your Brand World
A fun-sized mini course where you’ll learn what it means to build a world around your brand - one where each part of your business is thoughtfully designed to connect with your audience in a way that feels natural and aligned with your values. Get the foundations you need to approach your worldbuilding journey with clarity.
Dip your toes into worldbuilding
The Cozy Marketing Method
3 months in the studio where you’ll learn ethical marketing skills, attract more of the right customers, and grow a meaningful business you’re proud to be the face of. The Cozy Marketing Method is my signature approach to help you build a complete brand world through ethical, people-first marketing.
Go all in with guidance & support
Your website is where your brand world comes to life
Having a website you’re proud of can help you become the leader your dream customers have been searching for. Our user-focused website templates will attract relationships, not just transactions, & give your customers an experience they can’t stop talking about
Built for Showit by a UX designer (yes, me!)
Because your website can be design-optimized for conversion & usability AND look like it belongs on your Pinterest website inspo board
Where to explore next:
WANT TO BE PART OF MY WORLD?
Jump into the BTS of building a brand world by joining my email list, where I don’t hold anything back. As I’ve mentioned before, only 10% of worldbuilding is visible to your audience. This is your glimpse at the other 90% (not-so-subtle The Little Mermaid references included, obvi 😄).
My email list is called The Cozy Corner, and it's only intended for the people who are all-in on learning the art of worldbuilding as marketing. You can learn more, and find out if you’re a good fit, by reading The Cozy Corner intro here.